A startup called Attio claims to be using AI to reinvent customer relationship management (CRM) software.

"CRM needs a ground-up reimagining. This vision drove us to found Attio and it's why we spent three years building such a strong foundation before our launch last year."

"This funding will vastly accelerate our vision of CRM in the AI era, which is built on three pillars:"

"A system of record: Our powerful, AI-native data model is designed as the modern system of record. It can match any business or data model with custom objects, and it stores information with rich, structured metadata. It's incredibly fast, handling massive workloads with millions of records at sub-50ms latency. We spent four years painstakingly building this foundation."

"A system of context: Attio will automatically ingest and understand all of your data -- structured and unstructured -- capturing the details of every video call, meeting, email, document, and even data from the web. It will present this information in a way that is always relevant and useful to you."

"A system of action: A comprehensive platform where you can architect and drive your entire GTM strategy, leveraging proactive AI agents to anticipate needs, automate complex tasks, and initiate processes across your whole stack without manual effort."

Attio raises $33 million in funding | Attio

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