Privacy Preserving Attribution for Advertising

Mozilla is teaming with Facebook to allow them to improve the way ads can be kept without actually tracking individual users. Waiting to find a better business model for the web than advertisement, to be able to do it respecting privacy would be a nice improvement.

https://blog.mozilla.org/en/mozilla/privacy-preserving-attribution-for-advertising/

#mozilla #facebook #privacy #ads #IPA #PATCG #web #w3c