Tom Waits - Frito-Lay
Waits himself apparently first heard the commercial when he was at the Los Angeles radio station KCRW to do an interview (KCRW-FM: Morning Becomes Eclectic. October 3, 1988). Since the mid- 1970's Waits had spoken out against doing commercials. As a matter of fact, the song "Step Right Up" itself was condemning business talk in the music industry and in general. One can imagine Waits was not amused when he heard Carter sing: "It's buffo, boffo, bravo, gung ho, tallyho, but never mellow / Try 'em, buy 'em, get 'em, got 'em!" Waits was outraged. He realized "immediately that whoever was going to hear this and obviously identify the voice would also identify that Tom Waits in fact had agreed to do a commercial for Doritos."(5)
