"The attitude of our brand is there is no such thing as yesterday's business and tomorrow's business. There is only one Mercedes-Benz, and that Mercedes-Benz is going into the future. We have made a clear and definitive decision that we are going all-in on electric. In fact, as of 2025, all new vehicle architectures for Mercedes -- on which we will have several different models -- will be electric-only." From podcast (transcribed in the article) witch Mercedes-Benz CEO Ola Källenius.

"In our car plants, we have already more or less converted all of our assembly plants to dual-use, and they will gradually flip over, as the take rate for EVs go up, to EV only."

"Next to the revolution that is going on on the drivetrain -- switching from one technology to another -- I think we are also seeing a paradigm shift of how we approach software and the electronic architecture in a vehicle. For the last three decades or so, it has been a task to integrate a bunch of engine control units (ECUs), small computers, that came with software packages. We were the ultimate vehicle integrators, taking all these ECUs, all these software packages, all those functions, and making them into a coherent product that works in all dimensions."

"I think we have come to the end of that era now, and it is almost like you start with a white sheet of paper. We call it MBOS, the Mercedes-Benz Operating System."

"We are now creating one holistic software stack. Yes, that stack has different layers and several domains, but we architect it as one house with different rooms. Together with that comes a consolidated EE architecture, that means less computers and less ECUs, but more powerful computers. This whole construct is done totally over the air and downloadable."

How Mercedes-Benz CEO Ola Källenius is refocusing for an electric future

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