"Apple's long-rumored driverless car project, also known as Project Titan, has been shuttered. But the company didn't announce its cancellation. In fact, Apple barely ever mentioned the secretive project despite laboring on it for nearly a decade."

"Project Titan was obvious from the outside -- from automotive industry hiring to heavily documented, public testing of self-driving cars, there was no way it could stay a secret. But the company still tried to preserve the mystery."

"Bloomberg's Mark Gurman broke the news that Apple will not be making a car, dashing the hopes of any Apple fan who dreamed of cruising around in a Jony Ive-designed roadster. But Apple's car considerations go back a bit farther than 2014, the year early reports pegged the company's first real moves to spin up Project Titan."

Crash of the Titan: a short history of Apple's doomed car project

#solidstatelife #selfdriving #ai