nytimes August 27, 2021 2:00am ‘This Is Broadway’ Campaign Aims to Attract Wary Theatergoers #theater #coronavirusreopenings #advertisingandmarketing #broadwayleague #stmartincharlotte #winfreyoprah #newyorkcity #news ‘This Is Broadway’ Campaign Aims to Attract Wary Theatergoers The trade association representing theater owners and producers gets an assist from Oprah Winfrey as it seeks to drive ticket sales beyond the buzzy September reopenings.
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