This feels like a case where few adults create associative thoughts in their head and imposes those onto an otherwise innocent situation. Its more revealing of their mind and thought process not the commercials message. Why do some adults misinterpret the commercial into a "sexualization of children" thing?

My interpretation from this commercial is that H&M meant that the fashion clothes they sell are so cool and fashionable for the school kids to wear that other kids (presumably meant and aimed at that school kid age-range, NOT adults turning heads) will turn their heads and look at their clothing and be influenced to wanting to buy the same H&M clothes for themselves. Its about the clothes, not the girls.

That said, I generally don't like commercials aimed at children in any form or for any product, there is enough pressure for their attention as it is. Kids are easily influenced.

#Ads #H&M #fashion
EU retail giant accused of ‘sexualizing children’