Coming soon - Pause ads on YouTube

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted.

Read carefully the words used by Schindler. This is how you make a change which is bad for the consumer sound like something good. Excellent use of words. Don't be fooled!

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

Other article have stated that the "pause ads" can NOT be removed or turned off, and will be played automatically when a video has been paused. https://www.tek.no/nyheter/nyhet/i/Pp3PdX/youtube-skal-faa-pauseannonser

If they earn a lot of money on this, be sure it will appear on computer/phone platforms sooner rather than later. I can only hope users will protest.

#YouTube #Ads #PauseAds #Google #News
Google is feeling pretty pumped about a new way of showing you ads on YouTube