Countermarketing based on anti-smoking campaigns reduces buying of sugary 'fruit' drinks for children https://medicalxpress.com/news/2021-10-countermarketing-based-anti-smoking-campaigns-sugary.html

The researchers found that parents who saw countermarketing messages alone or combined with pro-water messages were less likely to buy a fruit drink and more likely to buy water. Specifically, parents in the fruit-drink countermarketing group decreased their virtual purchases of these drinks by 31% compared to the control group, and by 43% by the group receiving the combined messages. Parents in the combination group did choose water more often than the first group.

#sugar #