For #media / #socialmedia / #communications fans

Here's something I came across, its title promising enlightenment about "how social media platforms fail".
I thought for sure, even after reading the abstract, it would be about the assault on #Twitter users and advertisers
But silly me, Twitter is so old-school! Now the next has-been (or one to beat) isn't Twitter of #MuskVirus ruination, but .. #TikTok

How, exactly, platforms die

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