DOUBLE STANDARD ON REPUTATION. CAN ANYONE GUESS WHY? - Kluwer Trademark Blog

We surely cannot. With Messi (see cases C-449/18P and C-474/18P MESSI)  and Miley Cyrus (case T‑368/20 MILEY CYRUS), we learnt that reputation or renown of (personal) names is a factor which should be taken in consideration when comparing marks...