Facebook's rollout of a sweeping TikTok-like redesign marks the end of the social networking era. Says Scott Rosenberg. Alrighty then, it was nice knowing y'all.
"Under the social network model [...] keeping up with your friends' posts served as the hub for everything you might aim to do online. Now Facebook wants to shape your online life around the algorithmically-sorted preferences of millions of strangers around the globe. That's how TikTok sorts the videos it shows users, and that's largely how Facebook will now organize its home screen."
"Facebook and its rivals call this a 'discovery engine' because it reliably spits out recommendations of posts from everywhere that might hold your attention. But it also looks a lot like a mutant TV with an infinite number of context-free channels that flash in and out of focus at high speed. That's what younger users right now seem to prefer."
Facebook's TikTok-like redesign marks sunset of social networking era
