"Every once in a while, our leaders make a few pledges and set a variety of vague, non-binding, often distant targets. Then, as soon as they have failed to reach them, they immediately set some new ones. And on it goes.

"It may seem absurd, but it most definitely works — if your aim is to maintain business as usual, economic growth, and high popularity ratings.

"Since the level of public interest in and awareness of these failed climate and biodiversity pledges is close to non-existent, and since the media long for positive news as part of their policy of both-sides reporting — It can't be all gloom and doom! — the overall message that is conveyed, if any, is that action is being taken. It may not always go all that well, but hey, they are actually trying really hard and there definitely has been a lot of progress made — so stop being so negative all the time!"

page 90 in “The Climate Book”
https://www.penguinrandomhouse.com/books/709837/the-climate-book-by-greta-thunberg/

#Greta Thunberg