Ah, so that's what being a free-speech absolutist means.
Twitter sues anti-hate speech group over ‘tens of millions of dollars’ in lost advertising
The lawsuit ... claimed that ... at least eight organisations and companies, including multinational corporations that have advertised on X historically, had paused spending on the platform in June and July after reading CCDH reports. The lawsuit added that a further five separate companies, including large multinationals, had paused advertising spending plans around November last year – shortly after Musk’s purchase of the company – after reading CCDH research.
He's fine with people spreading rank lies on his platform even when those lies hurt others, but not when people publish factual information that might have an adverse impact on him.
