Using social media for your holiday ‘inspo’ can be risky and even dangerous – here’s why

How do you choose your next travel destination? Social media platforms like Instagram and TikTok are handy tools for holiday research, full of #inspo for new and beautiful places to go.

However, behind those mesmerising selfies, highlights and reels, there’s often a stark reality that isn’t shared. Our ongoing research shows that dangers abound from social media related misadventures. These include the hidden dangers of getting to the location, as well as the ecological strains on sites that get overcrowded with tourists.

Australia, with its breathtaking natural wonders, is no stranger to the downsides of social media tourism. Many people have been injured, needed rescue or even perished when visiting trendy places.