#Weetabix have fired thousands of staff and rehired them on contracts that pay them c. £5,000 less p.a. This is called #FireAndRehire. The US parent company makes hundreds of millions of dollars in profit, so there is no justification for treating their workforce so badly, except greed! If you wish to join the #BoycottWeetabix campaign, remember that #Alpen, #AlpenLight, #Oatibix, #ReadyBrek, etc. are also produced by the same business.