Solution Aversion

Stolen from Adam M. Grant on Twitter :

One of the reasons so many problems go unsolved is that people don't like the solution.

Solution aversion is the tendency to ignore something broken when you're not a fan of the proposed fix.

The first step in solving a problem is building consensus that it exists—and matters.

🐦 https://twitter.com/AdamMGrant/status/1472276669247500297

📃 https://dukespace.lib.duke.edu/dspace/bitstream/handle/10161/9256/Campbell%20et%20al._Solution%20Aversion.pdf

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