Where Did It All Go So Wrong for Juul?

A new documentary by The New York Times traces the e-cigarette maker on its path from fledgling start-up to Silicon Valley juggernaut and, eventually, public health villain.

Juul Wanted to Disrupt Big Tobacco. Instead It Created an Epidemic of Addiction.

In “The Devil’s Playbook,” Lauren Etter tells the story of the rise and fall of the start-up that tried to upend the cigarette industry.