How Loyal ARE Your Chinese Customers- Really?

We originally posted this some time back as a result of a poll taken to test NZ consumers willingness to change brands given environmental concerns. That was back in Feb 2020 before the Covid virus had really became aggressive outside China.

Since that time, brands and retailers around the globe noted that as Covid strengthened and shoppers began stocking up brand loyalty very quickly evaporated. Although the China situation during Covid was different in that stores were not rushed for goods, no severe lockdowns or panic buying, both Bicyu and other agencies have noted in the past that Chinese consumers will easily swap brands.

Chinese consumers liked to be wooed and made to feel special- part of the brand. [We have written this many times before~] Building a deeper relationship and engaging more intimately with your Chinese consumer is vital.
Even so, this from JING DAILY makes sombre reading.

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