"The rise of generative AI and 'deepfakes' -- or videos and pictures that use a person's image in a false way -- has led to the wide proliferation of unauthorized clips that can damage celebrities' brands and businesses."

"Talent agency WME has inked a partnership with Loti, a Seattle-based firm that specializes in software used to flag unauthorized content posted on the internet that includes clients' likenesses. The company, which has 25 employees, then quickly sends requests to online platforms to have those infringing photos and videos removed."

This company Loti has a product called "Watchtower", which watches for your likeness online.

"Loti scans over 100M images and videos per day looking for abuse or breaches of your content or likeness."

"Loti provides DMCA takedowns when it finds content that's been shared without consent."

They also have a license management product called "Connect", and a "fake news protection" program called "Certify".

"Place an unobtrusive mark on your content to let your fans know it's really you."

"Let your fans verify your content by inspecting where it came from and who really sent it."

They don't say anything about how their technology works.

Hollywood celebs are scared of deepfakes. This talent agency will use AI to fight them.

#solidstatelife #ai #genai #computervision #deepfakes #aiethics