Michael October 14, 2023 2:50am For jeans fanatics and purists, and those who must conserve water - the other big story in "the news"... How often should you wash your jeans? The Levi’s CEO settles the debate #jeans #laundering How often should you wash your jeans? The Leviâs CEO settles the debate Levi Strauss CEO Charles Bergh explains whether you should really never wash your jeans, and how to keep them clean.