The Biggest #Data Breach - #ICCL report on the scale of Real-Time Bidding data broadcasts in the U.S. and #Europe

source: https://www.iccl.ie/digital-data/iccl-report-on-the-scale-of-real-time-bidding-data-broadcasts-in-the-u-s-and-europe/

• #RTB is the biggest data breach ever recorded. It tracks and shares what #people view online and their real-world location 178 Trillion times every year in U.S. & Europe.
• On average, a person in the U.S. has their online activity and location exposed 747 times every day by the RTB #industry.
• 4,698 companies are allowed by Google to receive RTB data about people in the U.S.
• In Europe, RTB exposes people’s data 376 times a day.
• #Google sends 19.6 million broadcasts about German #Internet users’ online behaviour every minute that they are online.
• Europeans and U.S. Internet users’ private data is sent to firms across the globe, including to #Russia and #China, without any means of controlling what is then done with the data.

#surveillance #privacy #www #web #advertisement #economy #tracking #news #bigdata #problem #finance #market