...primary objective of Israeli sporting diplomacy is that when you hear the country’s name, you won’t think of any of this. You won’t think about military checkpoints or the bombing of #Gaza or the Palestinian occupation, or really Palestinians at all. Instead you’ll think about golden beaches, rooftop cocktails, Lionel Messi and Chris Froome bathed in a glorious sunset. “Most people don’t care about politics,” Adams has said. “Through world-class cultural and sporting events, we can reach the silent majority.”
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