Embrace, extend, and extinguish

Source: https://en.m.wikipedia.org/wiki/Embrace,_extend,_and_extinguish

"Embrace, extend, and extinguish" (EEE), also known as "embrace, extend, and exterminate", is a phrase that the U.S. Department of #Justice found was used internally by #Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with #proprietary capabilities, and then using those differences in order to strongly disadvantage its competitors.

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