Why Lush Cosmetics is exiting the ‘dark and dangerous alleyway’ of social media - Brand will deactivate Instagram, Facebook, TikTok and Snapchat accounts by Friday
Lush Cosmetics will deactivate its social media accounts later this week in a bid to get tech companies to make online platforms safer.
The U.K. retailer, which sells bath and body products and has a large footprint in Canada, announced its plan Monday to cease posting on Instagram, Facebook, TikTok and Snapchat accounts by Friday.
The company, which likened social media to “a dark and dangerous alleyway,” said the deactivation decision is meant to address consumers’ mental health challenges and will not be reversed unless the platforms are made safer.
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Vancouver athleticwear companies Lululemon Athletica Inc., Mountain Equipment Co-op and Arc’teryx pulled their paid ads from Facebook in July 2020 as part of a global StopHateForProfit boycott supported by Coca-Cola, Unilever, Honda America, Patagonia and more.The companies wanted to boycott Facebook because they believed it had not done enough to keep racist, false and dangerous content or white supremacists off its platform.
StopHateForProfit’s website said studies completed since the boycott found “no platform has made significant structural changes” and Facebook made the least progress toward meeting the coalition’s demands.
Hmm, perhaps they should be on #Diaspora instead?
