The ice cream giant Ben & Jerry's leadership is calling for a "permanent and immediate ceasefire" in Gaza, with its board of directors' chair decrying that the "corporate world has been silent" about the conflict.

The statement reads:

"Peace is a core value of Ben & Jerry's. From Iraq to Ukraine [the company] has consistently stoop up for these principles. Today is no different as we call for peace and a permanent and immediate ceasefire."

Here are their values:

"We love making ice cream—but using our business to make the world a better place gives our work its meaning. Guided by our Core Values, we seek in all we do, at every level of our business, to advance human rights and dignity, support social and economic justice for historically marginalized communities, and protect and restore the Earth's natural systems. In other words: we use ice cream to change the world."

It is not about politics or taking sides, it is just a matter of humanity, human rights and calling for an end to the killing of innocent children, women and men.

Even though I am watching my sugar, I will get a scoop of #benandjerrys.

This is what you call a socially and ethically responsible company.

#ethicsinbusiness #corporateresponsibility #ceasefirenow #humanrightsforall #gaza #palestine #Israel #Occupation #Apartheid #Politics