Dominate Brand SERPs
Semantic search did away with the notion of being at the top of the search engine results pages (SERPs) by putting clear emphasis on context and relevance in reference to every search query. It did not, however, do away with SERPs themselves and every time there is a search query that is related to the context of a brand’s activities, that brand, naturally dominates the SERPs. Dive in for the full article.