Party Shirt Is Here to Bust That Viral Life Hack

The duo has found fame on TikTok with a mix of music, food reviews and debunks.

Will TikTok Make You Buy It?

Give any social media platform long enough, and it turns into a mall.

The Strange Allure of Pool-Cleaning Videos

Clips of swimming pools being cleaned have racked up millions of views on TikTok. Researchers have some ideas as to why.

TikTok Wants More Ad Dollars, and It Has a New Plan to Get Them

In a quest for more revenue, the app known for short videos is trying to make it easier to match its stars with brands.

How Lip-Syncing Got Real

Not long ago, lip-syncing was the domain of subversive drag queens, or pop stars that the media saw as talentless. Now it’s how scrappy amateurs get famous.

Opinion | Instagram Is Adult Entertainment

We can’t make social media safe for teenagers. So we should keep them off.

A TikTok Subway Artist Finds His Way to the Lower East Side

Growing up in the Bronx, Devon Rodriguez always wanted to move to Manhattan. His 20 million followers helped him get there.

How to Spot a Love Addict

Experts question whether we can describe a toxic relationship the way we talk about gambling or alcohol. But some have found that framework to be a helpful step in the road to freedom.

How the Case of Gabrielle Petito Galvanized the Internet

The disappearance of a 22-year-old woman sparked national interest, in large part because of the online sleuthing of amateur detectives.

For a TikTok Running Star, It’s All Uphill From Here

Erin Azar, a.k.a. Mrs. Space Cadet on TikTok, invited followers to join her, “a slightly overweight person who drinks too much beer,” as she trains for a marathon. She didn’t anticipate millions would respond.

TikTok’s Latest Craze: Stealing Stuff From School

Students are taking things like soap dispensers, fire alarms and bathroom mirrors. TikTok and educators are trying to stop it, but it’s gone viral.

Opinion | Jeffrey Katzenberg Talks About His Billion-Dollar Flop

The Hollywood mogul talks about what went wrong at Quibi and why he’s still doubling down on tech.

Signature Moves With Sean Bankhead

The choreographer behind many of the biggest music videos of the year is a pop star’s secret weapon.

TikTok Users and Coders Flood Texas Abortion Site With Fake Tips

To protest Texas’ new abortion law, activists said, they pranked a website set up by the state’s largest anti-abortion group.

How Far Can You Go to Resist Being the Subject of a Viral Video?

One boy’s violent act of retribution raises uncomfortable questions about the world we’ve made for children.

The D’Amelios Are Coming for All of Your Screens

TikTok’s most famous family wants to reintroduce itself on TV. Whatever that means now.

A Walk in the Park, 3,000 Feet Up

“Everything in your body is telling you not to do this,” said Breannah Yeh, a professional slackliner whose bouncy escapades have entertained millions on TikTok. So why does she?

#BamaRush, Explained

Freshmen at the University of Alabama offered a real time look at rush season. Their TikToks became must-see TV.

Now Going Viral: Meeting Online Friends in Real Life

Marissa Meizz became a TikTok meme after her friends excluded her from a birthday party. She decided to do something about it.

TikTok Trend: Eating Frozen Honey and Risking Ill Effects

Like some social media trends, this one has its problems, including stomach aches, diarrhea and bad teeth, health experts said.