The problems encountered in the distribution of Turn of the Tide were addressed when Rank discovered that the people who controlled the British film industry had ties to the American movie industry and that for all practical purposes he was shut out of his own domestic market. American films occupied 80% of British screen time during the era before World War II.

In 1935 Rank arrived at a solution to his distribution problems. Because the middlemen controlled the distribution pipeline from production to exhibition, he decided to buy a large part of both the distribution and exhibition systems. He began by forming a partnership with film maker C. M. Woolf to form General Film Distributors, which in 1936 was incorporated in Rank's General Cinema Finance Corporation but continued to handle all distribution for the Rank organisation until 1955, when it was renamed J. Arthur Rank Film Distributors.#films #movies #art #uk #usa #culture #hegemony #culturalhegemony #rank #history ">

https://en.wikipedia.org/wiki/J._Arthur_Rank