Big UK retailers accused of dubious discounts on #loyalty card offers

Boots, Superdrug and the big supermarket chains have been accused of “murky and confusing” practices on loyalty card offers that may not be as good as they appear.

Boots was responsible for one of the most egregious examples of what the consumer group Which? called “dubious discounts” highlighted by its investigation into the pricing history of almost 12,000 products on a “snapshot day” in May.

Boots offered an Oral-B iO7 electric toothbrush to loyalty card holders for £150, marking this as a discount to the £400 price for non-members.

However, the product was only priced at £400 for 13 days before the offer appeared – before that it was £150 for everyone.

https://www.theguardian.com/business/article/2024/aug/22/big-uk-retailers-accused-of-dubious-discounts-on-loyalty-card-offers-boots-superdrug-tesco-which

#LoyaltyCards #consumers #discounts #greed #CapitalismFails #retail #fraud #misinformation #disinformation