More health-conscious consumers are choosing low alcohol beverages
Nonalcoholic options on menus increased more than 55% from the fourth quarter of 2022 to the same period in 2023, according to data from Technomic, a food service research and consulting firm.
Though nonalcoholic beers have been around since Anheuser-Busch launched O’Doul’s in 1990, recent surges in interest driven primarily by younger and more health-conscious consumers have caused an explosion in the sector, Technomic found.
And analysts forecast that interest will keep growing. Between 2022 and 2026, nonalcoholic beer volumes are expected to grow by about 25%, according to data from the IWSR, an alcoholic beverage insights company.
And according to data from NielsenIQ, a consumer buying behavior database, Colorado was the second-highest state accounting for nonalcoholic beverage investment in 2023.
