The biggest problem with targeted ads is that they don't work.

When those who pay for these ads realize it, the whole industry will crash.

This is the track I followed. First I read this by Cory. https://pluralistic.net/2022/04/22/mesmer-2-point-oh/#thanks-obama

That led to this. https://www.wired.com/story/ad-tech-could-be-the-next-internet-bubble/

And that led me to download the book, Subprime Attention Crisis by Tim Hwang. I also found this unnecessarily large book talk at the Internet Archive. https://archive.org/download/subprime-attention-crisis/subprime-attention-crisis.mp4 I've started listening to this. I'll listen some more later.

I'll get to the book soon.

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