How #SiliconValley helps spread the same sterile aesthetic across the world

source: https://www.theverge.com/2016/8/3/12325104/airbnb-aesthetic-global-minimalism-startup-gentrification

We could call this strange #geography created by #technology "AirSpace." It’s the realm of coffee shops, bars, #startup offices, and co-live / #work spaces that share the same hallmarks everywhere you go: a profusion of #symbols of comfort and quality, at least to a certain connoisseurial #mindset. Minimalist #furniture. Craft beer and avocado toast. Reclaimed wood. Industrial lighting. Cortados. Fast #internet.

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This confluence of #style is being accelerated by companies that foster a sense of placelessness, using technology to break down geography. #Airbnb is a prominent example. Even as it markets unique places as consumable goods, it helps its users travel without actually having to change their environment, or leave the warm embrace of AirSpace.

#design #creativity #art #artwork #news #consume #capitalism #economy