Inside the 'arms race' between #YouTube and ad blockers

Source: https://www.engadget.com/inside-the-arms-race-between-youtube-and-ad-blockers-140031824.html

Keeping pace with YouTube will likely become even more challenging next year, when Google’s #Chrome browser adopts the Manifest V3 standard, which significantly limits what #extensions are allowed to do. #Modras said that under Manifest V3, whenever an ad blocker wants to update its blocklist — again, something they may need to do multiple times a day — it will have to release a full #update and undergo a review “which can take anywhere between [a] few hours to even a few weeks.”

“Through #Manifest #V3, #Google will close the door for innovation in the ad #blocking landscape and introduce another layer of #gatekeeping that will slow down how #ad #blockers can react to new #ads and #online #tracking methods,” he said.

Anyone who knows #Firefox and still uses Chrome out of conviction is beyond help.

#software #news #browser #internet #block #adblocker #advertisement #economy #business #money #marketing #problem #surveillance #web #www #evil #extension #addOn