The #tyranny of the #algorithm: why every #coffee #shop looks the same

Pursuing Instagrammability is a trap: the fast growth that comes with adopting a recognisable template, whether for a physical space or purely digital content, gives way to the daily grind of keeping up posts and figuring out the latest twists of the algorithm – which hashtags, memes or formats need to be followed. Digital platforms take away agency from the #business owners, pressuring them to follow in lockstep rather than pursue their own creative whims.

source: https://www.theguardian.com/news/2024/jan/16/the-tyranny-of-the-algorithm-why-every-coffee-shop-looks-the-same

#instagram #socialMedia #media #internet #follower #economy #Meta #influencer #customer #marketing #problem #fail

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