#aircraft

dezeen@xn--y9azesw6bu.xn--y9a3aq

Gensler releases plans for winged Flight Test Museum in California

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Architecture firm Gensler has released plans for the new Flight Test Museum in Antelope Valley north of Los Angeles.

The design combines the dimensions of an airport hangar with the shape of the Nighthawk aircraft, an American stealth plane first built in the 1980s.

"The reimagination of the Flight Test Museum coincides with the rise of commercial space exploration and the 75th anniversary of the breaking of the sound barrier," said the studio in a release.

The 60,000-square-foot (5,570-square-metre) "hangar" will have a metallic angular roof that slopes down to create a pavilion over the glass entryway.

Air Force Test Museum Gensler Antelope Valley InteriorThe Test Flight Museum designed by Gensler will be on the site of the current museum

"We expanded the roof area by creating large undulating, stretched planes of metallic perforated metal, giving rise to distinctive wing-like shapes that shimmer and offer striking silhouettes against the surrounding desert landscape," Peter Wang, principal and design director on the project for Gensler, told Dezeen.

A primary hangar will be surrounded by a second-storey viewing platform so that visitors can see the displays from above.

[ Killa Design's Museum of the Future in Dubai

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Plans include a welcome lounge, gallery space, classrooms, library, and gift shop, as well as a bar dedicated to Florence Lowe "Pancho" Barnes, the aviator who founded the first movie stunt pilots' union.

Sited in the desert where some of the first jet and space flight technologies were tested, the finished museum will hold more than 80 historic aircraft, with room for other larger aircraft in the planned outdoor exhibition spaces.

Initial construction on the project has begun, with completion slated for 2024.

Gensler is one of the world's largest architecture firms, with almost 50 offices globally. Following the death of its founder Art Gensler last year, Dezeen highlighted eight key projects from the company.

Other architecture projects that take influences from hangars include the MEETT exhibition centre by OMA, as well as Italian office Piuarch's transformation of an old aircraft hangar into Gucci's headquarters in Milan.

Renderings are courtesy of Gensler.

The post Gensler releases plans for winged Flight Test Museum in California appeared first on Dezeen.

#all #architecture #cultural #news #deserts #california #usa #museums #aircraft #culturalbuildings #gensler #militarydesign

gander22h@diasp.org

Marketing Crap

It used to be that there was a variety of ways of #marketing products. You could provide photos of happy people using your product. You could just provide facts and stats and let people make up their own minds, letting the product sell itself. This approach was often used when you had a customer base that was educated and knowledgeable. Or you could just write ad copy that was absolute insulting garbage.

That latter approach seems to be the only approach now used here in the 21st century.

Take for instance this typical product launch, in the this case a new and improved version of a personal light airplane, the Cirrus SR22 G6 or sixth generation. So this is a product aimed at a knowledgeable audience of wealthy people who are already pilots and very familiar with airplanes in general. But you could be selling toothpaste, the approach is the same. The press release, says:

“The model year 2022 G6 SR is refreshed to seamlessly sync with your life—taking you further, keeping you connected and distinguishing your style in the air and on the ramp,” said Ivy McIver, director of the SR series, in a statement. “This latest update to the G6 embodies our passion for continued innovation and commitment to design.”

“The new G6 SR Series is a testament to our devotion to constantly enhance both comfort and safety features across our product lines,” said Zean Nielsen, CEO of Cirrus Aircraft. “In 2022, we are poised to continue as the market leader in personal aviation and streamline the flying experience with the G6 SR Series aircraft.”

Now, obviously neither actual, real person said that in real life, it is just some awful crap written by some marketing person.

I should point out that this company is a real aircraft manufacturer that has been in business since 1984, with a proven track record of producing actual airplanes. In fact they have built and sold over 8,000 airplanes so far and pilots like them. But when I read advertising copy like that it makes me think that they are a bunch of scammers who consider their customers to be complete idiots.

The famous writer, Douglas Adams, in The Hitchhiker Guide to the Galaxy, actually addressed this precise issue, back in the 1980s and said of these marketing folks that they would be "the first up against the wall when the revolution came." I have some sympathy with that point of view.

So is it just me or does anyone else find this sort of marketing highly insulting? Does anyone actually like this sort of ad copy or think it is useful in any way?

#advertising #aviation #aircraft

gander22h@diasp.org

Mississippi Man Faces Prison Time For Targeting Aircraft With A Laser

Good work here by the Tennessee Bureau of Investigation:

On Aug. 11, a Tennessee Bureau of Investigation aircraft overflew Hardeman County with surveillance cameras and “almost immediately began reporting laser strikes originating from the south and southwest of their position,” according to the agency. With laser-like accuracy, the cameras “pinpointed an individual standing in front of a residence,” where they saw him pointing the laser at aircraft inbound to the airport. Agents dispatched on the ground observed the man as he pointed a laser at an incoming aircraft. They later found a green laser pointer in the front-yard trash can of the house.

The suspect admitted that he had been targeting airplanes for several months, and now faces prison time and a stiff fine.

Pointing a #laser at #aircraft is not only illegal it is really stupid and dangerous.

#aviation #airplane

theaitetos@sysad.org

China Contemplates Confrontation

This sort of blustery rhetoric tends to be dismissed by #Americans in the aftermath of the #wars against #Arabs in the #MiddleEast, but it shouldn’t be when it comes from #China in response to various diplomatic #provocations by the #US State Department using #European #proxies.

Diplomatic measures alone are obviously not enough. If the US and the #Taiwan island change the names, they are suspected of touching the red line of China’s Anti-Secession Law, and the Chinese mainland will have to take severe #economic and #military #measures to combat the #arrogance of the US and the island of Taiwan. At that time, the mainland should impose severe economic sanctions on the island and even carry out an economic #blockade on the island, depending on the circumstances.

Militarily, Chinese mainland’s fighter #jets should fly over the island of Taiwan and place the island’s #airspace into the patrol area of the #PLA. This is a step that the #mainland must take sooner or later. The name change provides the Chinese mainland with sufficient reason to strengthen our #sovereign #claim over the island of Taiwan. It is anticipated that the Taiwan army will not dare to stop the PLA fighter jets from flying over the island. If the Taiwan side dares open fire, the Chinese mainland will not hesitate to give “Taiwan independence” forces a #decisive and #destructive blow….

Will #peace come if the Chinese mainland puts up with all this and swallows its anger for the sake of peace? If the mainland doesn’t strike back decisively, US #warships will dock at the island of Taiwan, its fighter #aircraft will land on the island and its #troops may be stationed in the island again. At that time, where will be China’s #prestige as a #great #power? How can the country maintain its system of defending its #interests on the international stage?

The fact is that a #contest of #will has been formed regarding the Taiwan question. Since China has declared that the Taiwan question is a matter of our #core interests, we must take resolute actions to protect the bottom line of this exact national interest at any cost. If the #DemocraticProgressParty authority really dares to take the risk of triggering a war to push for a name change, and the US, which just suffered a #debacle in #Afghanistan, is not afraid of being involved in a new war, then what is there for the mainland to be scared of?

It seems that sooner or later, the #TaiwanStraits will be plunged into a #storm that will change the situation there drastically. And judging from the current actions of the US and the island of Taiwan, we can be sure that even if they will have to take this step back, they will step forth again soon. Thus, right now we need to be fully prepared to blow them out of the water in the Taiwan Straits.

Global Times, 12 September 2021

There is a rational argument for the US #military provoking a #confrontation with China sooner rather than later, as the technological and production trends are clearly working in China’s favor. The Chinese are fully aware of these trends, which is why they have resolutely avoided military confrontation with the USA for decades. And that’s why it is so significant that at least some parties in China believe, and are willing to publicly declare, that the right time for resolving “the Taiwan question” is right now.


#UPDATE: The provocations aren’t only diplomatic.

US Guided-missile destroyer #USS #Benfold trespassed in waters near the #Meiji-Reef in the #SouthChinaSea Wednesday without permission from China. The Chinese side mobilized aircraft and ships to warn off and expel the ship from the waters. In a 7th Fleet news release, the US side acknowledged that USS Benfold sailed within 12 nautical miles of Meiji Reef. But it said the warship was asserting navigational rights and freedoms. It claimed the Meiji reef “is not entitled to a territorial sea under international law,” and “the land reclamation efforts, installations, and structures” built on the reef “do not change this characterization under international law.”

China and the US don’t agree on the nature of the 12 nautical miles of Meiji Reef. Other different views exist worldwide. But international law doesn’t empower any country to challenge others’ sovereign claim with an intrusion by a warship. The US in particular has no right to do so given the fact that it has not ratified the United Nations Convention on the Law of the Sea.

Global Times, 13 September 2021