#branding

danie10@squeet.me

ActivityPub plugin now owned by WordPress: Fediverse users can follow your WP blog posts from Mastodon and other Fediverse social networks

Bild/Foto
The plugin has existed for a while, but has now been acquired by WordPress’ parent company Automattic.

Normally blog posting pushes the post out to various social networks, meaning you must have account profiles setup on each network, which your followers/customers/fans then follow on each network to see and respond to the posts.

Because the Fediverse (and ActivityPub) is decentralised, it does not have to work like Twitter, LinkedIn, Tumblr and other centralised networks. There is is actually no need to create a profile anywhere on the Fediverse to get your WordPerfect blog posts followed by any Fediverse user, as this plugin creates a node of its own on your WordPress blog. This will be of interest especially to corporate marketing and branding teams.

This has two distinct advantages for any organisation:
1. Your WordPress domain name is the visible Fediverse “profile” that is subscribed to and followed. Your organisation can use this means to have a brand presence on the Fediverse without having to create their own Mastodon or other Fediverse server node. This makes it really easy and existing WordPress skills are all that is required.
2. Your organisation retains control, and continuity, of your presence in the Fediverse. No admin can remove your account from existing on their server (although individual node admins may block your posts from appearing on their nodes) and you are immune from an instance closing down, and then having to change your Fediverse address.

The advantages above are just as relevant for individuals, but organisations especially will value it, retaining their brand identity and reaching all across the Fediverse.

Organisational literature and PR will then just promote following the address created with this plugin, and any replies, reactions or comments from the Fediverse to these posts, will appear as WordPress comments linked to the post. Existing users on Mastodon, Pleroma, Friendica, Hubzilla, PixelFed, SocialHome, Misskey, and many more social networks will be able to interact with this Fediverse profile.

See https://wordpress.com/blog/2023/03/17/making-the-social-web-a-better-place-activitypub-for-wordpress-joins-the-automattic-family/
#Blog, #branding, #mastodon, #socialnetworks, #technology, #wordpress

davidamerland@pluspora.com

Dominate Brand SERPs

Semantic search did away with the notion of being at the top of the search engine results pages (SERPs) by putting clear emphasis on context and relevance in reference to every search query. It did not, however, do away with SERPs themselves and every time there is a search query that is related to the context of a brand’s activities, that brand, naturally dominates the SERPs. Dive in for the full article.

#branding #semanticsearch #brandserps

mkwadee@diasp.eu

#ExeterChiefs to ditch #NativeAmerican #branding after consulting fans | #Exeter | The Guardian

This my local team. I always found it incongruous that a team in the south west of England adopted a name based on #American #IndigenousPeople. I think it started out as just a marketing ploy like the Sharks, Tigers and so on. But as it's a collection of humans rather than other animals, it could with some justification be seen as insensitive #CulturalAppropriation. So, I think it's the right decision.

https://www.theguardian.com/sport/2021/nov/25/exeter-chiefs-to-ditch-native-american-branding-after-consulting-fans

#UK #Rugby #Sport #RugbyUnion

kamenridercaoimhe@diasp.org

[…]

Celebrities posing #naked while #pregnant began as a fiercely defiant and provocative stunt. #Demi_Moore’s 1991 Vanity Fair cover—an undeniably confident woman fully #nude, cradling her pregnant belly—was #progressive in its mere existence: the overt #sexualization and #celebration of a #bodyImage that the #American public had, generally, been taught not to think of as #sexy.

It was a transgressive moment in its #controversy (in 1991, many more #conservative people were none-too-pleased to see a nude pregnant #woman staring at them from the shelves of the grocery store cashier aisle), but also in how it paved the way for the image to eventually become #uncontroversial almost entirely; to be #normalized.

(Go figure something as #natural as a pregnant woman’s body needs to be normalized. #Humans are awful.)

In the decades since Moore’s cover, the nude pregnant #photo has almost become a rudimentary rite of passage for celebrities, especially those whose careers were built on—and at times #exploited—their sexuality. #Christina_Aguilera, #Jessica_Simpson, #Britney_Spears, #Nia_Long, #Cindy_Crawford, #Claudia_Schiffer, #Mariah_Carey, #Monica_Bellucci: the nude photo shoot evolved from #progressive act of #rebellion to an #essential part of the Pregnant Celebrity Publicity Tour. As essential, even, as the “Check Out My Post-Baby Bod!” photo shoot that would typically follow.

It’s easy—and at this point #lazy and #unoriginal—to #attack any news Kardashian makes as a #shameless ploy for more press. The fact of the matter is that Kardashian has built a #career as an expert #manipulator of a #realityTV genre that’s mandated that #media take its stars #seriously, because the many #fans of these shows already do.

She’s an aficionado of #branding, a polarizing #fashion maven, and, after years in the public eye, a bona fide #cultural #influencer.

As such, Kardashian’s treatment of her #celebrity spotlight has #matured along with our #perception of her #influence. She’s no longer the #girl made famous by the #sexTape, but a #person with a #platform who is given a megaphone to speak about #feminism, #sexism, #sexualizing, and, god help us, real things.

There’s something sort of #admirable about this #evolution.

[…]

Kim Kardashian Posts Bold, Beautiful Naked Pregnant Selfie to Combat Body Shaming

#Kim_Kardashian #socialMedia #bodyShaming #bodyPositivity #iPutTheHeadlineAtTheBottomBecauseRegardlessOfHowEnlightenedWeConsiderOurselvesItGoesWithoutSayingThatIfSomeOfYouSawHerNameAtTheTopYouWouldHaveCompletelyIgnoredThisPost