Smashing idea: how East Germany invented ‘unbreakable’ drinking glasses
One factor that may have hindered Superfest’s competitiveness in a unified Germany was its functionalist, austere look. Especially in southern parts of the country, drinkers like to swig their beer from glasses decorated with gold edging or engraved coats of arms. “Baroque decoration on a Superfest glass wouldn’t work,” says Höhne. “It would violate the design itself.”
But the main reason for its decline, paradoxically, was its strength. Glass retailers who play by the rules of the market live off the fact that their products break, so they can sell more. A glass that didn’t break was a threat to profits. “It turned out that Superfest is not suited for the market,” says Höhne. “The glasses are too good for pure market thinking.”
https://www.theguardian.com/artanddesign/article/2024/aug/06/superfest-unbreakable-drinking-glasses-east-germany
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