A week after Hamas launched its surprise attack on #Israel, the social media page Facts For Peace was created with the message, “Get the facts on Hamas, Israel, and peace in the region.”
A few days later, the page began advertising its content. “Here is Hamas’ Founding Charter in Their Own Words,” one sponsored post reads alongside video clips of Hamas leaders speaking and snapshots of the document. The page has spent more than $945,000 on #Facebook ads since the war began nearly four months ago, and according to POLITICO, was the single largest pro-Israel advertiser between November 2 and December 1, spending over $450,000 on #Meta ads. The ads have mainly reached male-identifying Facebook users under the age of 35 in #California, #Texas, #NewYork, and #Florida.
Labeled as a media/news company on Facebook, now Meta, the page’s posts and its supporters appear less concerned with accurate reporting and more involved in shaping public opinion.
In November, news website #Semafor reported real-estate billionaire Barry #Sternlicht launched Facts For Peace and sought $1 million in donations each from some of the world’s wealthiest individuals. “This is just one of several behind-the-scenes efforts by business tycoons — many, though not all of them Jewish — to support Israel since the attack by Hamas,” Samafor reported.
“Public opinion will surely shift as scenes, real or fabricated by Hamas, of civilian Palestinian suffering will surely erode [Israel’s] current empathy in the world community,” Sternlicht wrote in an email, seen by Semafor, soliciting contributions from Wall Street, Hollywood, and tech moguls. “We must get ahead of the #narrative.”
